It’s been found that the majority of people believe that their sight is the most important sense they have. Yet, only about half have regular eye exams and probably even more will find themselves shaking their heads in disbelief once they realize they’ve abused at least one item on this 21 Things You Should Never Do With Contacts list. 
Posted in Know How on Aug 13, 2010
THIS JUST IN - Green Tea has your back (and eyes) covered! We’ve known for some time that Green Tea can have an amazing effect on your body. Sipping on this delightful and relaxing concoction has not only been shown to speed up weight loss, reduce blood pressure and fend against heart disease, but, according to new findings from the American Chemical Society, it may also help fight against Glaucoma and other eye related diseases! 
Posted in Know How on Jul 23, 2010
Our customers asked, and we answered! We’d like to welcome our new chic and trendy reading eyeglass collection, ZOOM Readers, to our forever evolving designer frame repertoire.
So, bring on that morning paper (or epic 800 page novel if that’s more your style) – because your eyes will finally be stress free… not to mention you’ll look damn cool. 
Posted in Know How on Jun 3, 2010
Remember back to when you were in Grade 1. You were sitting cross-legged (like a good kid should) on that brown astro-turf of a carpet, while Billy “I like to pick my nose with my tongue” Cooke was sprawled across the floor vying for your teacher, Ms. Silver’s, attention. Thankfully it was story time, and Ms. Silver was able to calm that pesky Billy down with a story about individuality… a story about how we’re all like individual little snowflakes. 
Posted in Know How on May 18, 2010
Find yourself always having to loosen that baseball hat a couple of notches? Or having to muscle through that pounding headache for the sake of showing off that oh so fashionable feather headband? If you’re noddin’ that noggin’ right now, then these 8 tips on what eyeglass shape and size will best fit you are a must read. Trust me – your head will be thanking you later.

Posted in Know How on Feb 26, 2010
After spending hours selecting a pair of glasses and paying the overwhelmingly large bill, I wouldn’t be surprised if most feel like buying glasses is as bad, or worse, than going to the dentist.
This is why I went ahead and put on my secret shopping disguise. I searched high and low for eyeglass retailers with the most convenient service and best value.

Posted in Know How on Feb 5, 2010
As I continue to participate in building the world’s largest optical store, I’m constantly reading emails from customers on how we can improve their online shopping experience. This was the process we took in developing LensWay, and as I look at other online glasses stores, I realize how easily customers can be tricked or mislead along the way. 
Posted in Know How on Jan 8, 2010
One of the best things about buying glasses online is that you can be sure you’re not being ripped off with overpriced lens upgrades. Looking back, when I used to buy my glasses from my doctor or LensCrafters, I always paid way too much for the coatings and hi-index lenses.

Posted in Know How on Dec 18, 2009
To some, the terms “online shopping” and “glasses” don’t easily fit together in the same sentence. Yet, with our interactive and easy navigation tool bars, this is a misconception that we’re overcoming. You can try on your favorite frames with our virtual mirror, feel confident with our magnifying tool and precise frame measurements and be reassured by our customer and staff personal reviews. Also, we’ve taken things one step further by offering a satisfaction guarantee, which means if you don’t like your glasses for any reason, send them back and we will get you a pair you like!

Posted in Know How on Dec 1, 2009