As I continue to participate in building the world’s largest optical store, I’m constantly reading emails from customers on how we can improve their online shopping experience. This was the process we took in developing LensWay, and as I look at other online glasses stores, I realize how easily customers can be tricked or mislead along the way. 
Posted in Know How on Jan 8, 2010
One of the best things about buying glasses online is that you can be sure you’re not being ripped off with overpriced lens upgrades. Looking back, when I used to buy my glasses from my doctor or LensCrafters, I always paid way too much for the coatings and hi-index lenses.

Posted in Know How on Dec 18, 2009
To some, the terms “online shopping” and “glasses” don’t easily fit together in the same sentence. Yet, with our interactive and easy navigation tool bars, this is a misconception that we’re overcoming. You can try on your favorite frames with our virtual mirror, feel confident with our magnifying tool and precise frame measurements and be reassured by our customer and staff personal reviews. Also, we’ve taken things one step further by offering a satisfaction guarantee, which means if you don’t like your glasses for any reason, send them back and we will get you a pair you like!

Posted in Know How on Dec 1, 2009